Online Health & Fitness Coaching for Men

Are you on a mission to shed body fat, build lean muscle, and excel in every aspects of your life? 

At Alpha Strong, we’re not just about physical transformation; we’re about elevating your overall success.

We’ve developed a practical and proven framework designed specifically for men who aspire to thrive in their careers and personal health. Our approach goes beyond the basics – we provide comprehensive coaching that intertwines fitness with your professional and personal aspirations.

Ready to embark on a journey towards becoming a stronger, fitter, and more accomplished version of yourself? Let’s make it happen. Start with a FREE 30-minute consultation and step into the realm of unparalleled growth and success. Book now and align with your true potential!


At Alpha Strong, we’re committed to a singular and unwavering mission—to help men become the strongest version of themselves, not just physically, but also mentally and emotionally, enabling them to realise their fullest potential

How we get the results you want

Leveraging two decades of training and coaching expertise, our pragmatic programming combines evidence-based methods with invaluable real-world experience.

We arm you with tried-and-true tools and tactics, validated by our own success stories, so you can fast-track your journey without stumbling over common pitfalls. It’s not just about avoiding mistakes but accelerating your path to a life of greater strength, resilience, and fulfilment.

This dual approach allows you to unlock and harness your full potential, transforming you into the best version of yourself.

What We can Help Facilitate

Let's Talk About Why us

At Alpha Strong, we don’t just solve problems—we transform lives. We understand that reaching your peak potential is often hindered by two pervasive issues: inadequate time management and overwhelming expectations. These obstacles can lead to stress, frustration, and a sense of fulfilment.

Here’s where we come in
First, we tackle the time management issue head-on. We’ll equip you with a tailor-made structure and framework including meal plan options that will free up precious time for what truly matters to you. Imagine not feeling like you are constantly juggling work, family, and personal growth and almost effortlessly you still have time left for yourself. With our coaching, that’s not just possible; it’s guaranteed.


Next, we address the mental and emotional burden of expectations. We help you recalibrate what you expect from yourself and what others expect from you so that you can operate from a place of balance and clarity. You’ll learn to set achievable yet ambitious goals without the constant pressure that often leads to burnout.


The end result?

A life that’s not just successful but also balanced and deeply fulfilling. You’ll be the strongest version of yourself and the happiest and most content you’ve ever been.

Trust us to help you navigate the complexities of modern life, and you’ll emerge on the other side transformed, invigorated, and ready to conquer whatever comes your way.

Heroic Health - Online Health & Fitness Coach

Heroic Health is our online coaching program designed for men juggling demanding careers and family responsibilities. Our program offers practical, tailored fitness and health strategies to help you balance your professional ambitions, family life, and personal well-being.

All your training and nutrition questions answered, keeping you on track for success!

  • Personalized Fitness Plans: Tailored to your schedule, goals, and fitness level.
  • Nutrition Guidance: Custom meal plans that fit your lifestyle and dietary preferences.
  • Flexible Online Coaching: Access your workouts, track your progress, and consult with your coach anytime, anywhere with our App.
  • Regular Progress Assessments: To keep you on track and adjust your plan as needed.
  • Community Support: Join a community of like-minded men for additional support and motivation.

Meet The Head Coach - Justin

Hi, I’m Justin, a proud father with a singular focus on building a brighter future for my incredible children by helping as many people as I can. 

My journey has been far from straightforward, from a challenging childhood to breaking free from a path marred by violence and addiction, I turned to martial arts at 17, dedicating a decade to mastering the discipline. Despite achieving many accomplishments, a lingering emptiness persisted. Seeking further challenges, I joined the British armed forces, finding a brotherhood in Afghanistan.

On return, a serious back injury tested my resilience. Refusing to be confined by expectations, I overcame the odds by not only recovering but going on to earn the All Arms Physical Training Instructor Qualification. Shortly after transitioning to the Army reserves, I faced a devastating motorcycle accident, forcing profound self-reflection.

Realizing a lack of higher purpose, I embraced stoicism and gained a deep understanding of religion, shaping my mission today. My goal is not only to help individuals achieve peak physical condition but also to empower them with self-belief and clarity of purpose. Every moment of my work reflects a holistic understanding that true strength encompasses the body, mind, and spirit.

Join me on this transformative journey, as together, we work towards becoming the strongest, most resilient versions of ourselves, with a deep sense of belief and purpose.

Want to know more about me? Click on the about button

Check Out Some Of Our Success Images

Explore our success gallery, featuring inspiring images of individuals who embarked on a journey from a version of themselves they weren’t satisfied with to creating a better, improved self. These are real people who transformed their lives, and you can join them on the path to becoming the best version of yourself. Start your own journey of self-improvement today.

Read Some Of Our Blog Posts

Dive into our blog where you’ll discover a wealth of valuable insights, providing practical tips and advice designed to elevate not only your physical fitness but also nurture your mental well-being. We’re here to guide you on a journey of self-improvement, offering helpful hints that encompass both the physical and mental aspects of personal growth.